By Chifundo Zingunde.

As a way of promoting dressing in the art industry of the warm heart of Africa, Malawi, Urban Music People (UMP) in corroboration with Mzuzu fashion week has  introduced Fashion awards that has seen a Buy Malawi fashion enthusiast ,Roy View Banda dominating the shortlist.

With votes from Malawians, Roy view has made it all the way to be nominated for the Best New Fashion Designer award, and Fashion Designer of the year award.

He will face a stiff competition from PH Suits and Scorpii Clothing in the new fashion designer award while in the category of the Designer of the year, the Lilongwe based designer will tussle for votes with Christian Entwan and Ashafrick.

Reacting on his shortlist in an interview with EM, Royview expressed satisfaction over his nominations saying that it is a symbol of his hard work.

“It’s one of the greatest feelings for me this year. I love fashion with passion and I have been working hard to push my brand and designs ,finally it is paying off, said Roy View

Roy View

Other categories, Most stylish male celebrity ,award winning hiphop artist, Tay Grin will face a challenge by golden voice Bucci, and Rapper Toast.

Commenting on the same, one of the Country’s Fashion/Arts commentator Raymond Midaya ,called on Malawians to vote for a true model of our culture and who follows the trends of dressing.

“True fashion enthusiasts go with the trend in dressing and does not lose the element of his or her roots , it’s a good initiative, but I appeal to Malawians to vote for an agent of true elements that describe Malawian culture,” Said Midaya.

The winners will be partially decided by popular votes through social media and a group of Judges will contribute to the choice of the nominees who will walk away with their first ever UMP Fashion design award Mzuzu fashion week   that will commence on 6 October.



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