Lilly Alfonso

LILLY ALFONSO TO BE HONORED WITH 2019 UMP FASHION LIVING LEGEND AWARD

NEWS | FASHION | EVENTS

By Harold Kapindu

Malawi’s greatest fashion export and award-winning designer Lilly Alfonso will be honoured with a 2019 UMP Fashion Living Legend Award at the music and fashion blended edition scheduled to take place on 14, December at Crossroads Hotel, Blantyre.

Alfonso says she is happy that it has been achieved, highlighting that the works and progress made is being recognized.

She points out that to be called a living legend goes beyond herself.

“For my work and contribution to the fashion industry to be recognized, it has only been possible because of other people who believed in me, recognized and supported me throughout this journey. This simply means that am proud of everyone who has been part of this journey with me and it is also an honour to them.

“My advice to young designers believes in yourself, love what you do and follow your dreams. It’s a long journey that needs patience, hard work and persistence. Know that you can’t work alone but you need support from others. Lastly, be creative and find your signature to make yourself stand out,” Alfonso says.

She further commends the UMP team for recognizing and awarding fashion designers and models.

“Fashion designers need these awards to be motivated. We used to have FAME which supported designers and models for some years. What we have now are many fashion shows but most don’t give models and designers recognition and support after the shows are done. I would like to take this opportunity to thank UMP for creating these awards for fashion. This will highly motivated designers and models to work extra hard in their field.

“Lastly, fashion is not only about fashion designers and models. There are photographers, stylists and make-up artists that work behind the scenes towards fashion. If these people could be recognized for their work too, it would push fashion in Malawi to an extra mile,” Alfonso highlights.

The UMP Award comes months after Lilly Alfonso was also honoured for her contribution in fashion and beauty at the International Fashion Awards Summer 2019.

The two-day event took place from 23 to 24 March at the Semiramis Intercontinental Hotel in Cairo, Egypt.

At the event, Alfonso showcased at least seven pieces of her designs as well as deliver a speech on branding and her collection.

Her focus has always been to position Lilly Alfonso as an international fashion brand.

Lilly Alfonso fashion design label has evolved over the years to become one of the top fashion labels in Malawi and slowly becoming a global fashion brand.

It was founded in 2005 by the award-winning fashion designer, Lilly Alfonso.

Lilly Alfonso, the founder, has come a long way from using her first machine on a veranda to showcasing her unique designs on international runways.

The Lilly Alfonso brand operates under the slogan: “Wear it. Feel it.”

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