By Franco Mwachande Jnr
“The art industry in Malawi shall continue being underrated and snubbed by different sectors if it is not properly sponsored.”
James Kitcheni, the Executive Director for Light of Youth Creative Organization, made the remarks during LYC’s annual awards that took place at BICC recently. LYC is a local body that is striving to give local creative arts the respect it deserves by promoting it in various angles,
According to Kitcheni, local creative arts industry is not being properly motivated so it could reach international standards. A result, according to him, is making it difficult to attract a wider reception.
“Art is not attractive to most youths in Malawi (the future of the industry) because it is not given a priority. It is time to show its significance by awarding people who have dedicated their time to arts. This in turn will help in motivating young people and those already in arts to work hard and in the long run, their role will improve Malawi’s arts,” said he.
During the awards, Wiseman Kadzandira and Hannock Chaika were ushered the Best Costume and set designer accolade, Carols Mapira of Soweto Boys was named the Best Choreographer, Innot Fumban Phiri Jnr as best Play writer whereas Enoch Nyirenda and Deborah Butao as best actor, and actress respectively, among other categories.
On his part, one of the awardees, Enoch Nyirenda expressed exhilaration for the step LYC is undertaking to promoting local creative arts industry.
“This is so motivating. If a lot of Malawians could come in to assist this industry, we could be somewhere far much better than is the current status quo.” He praised.
It has become a tradition for LYC to be recognizing local creative artists by showering them with various awards in their spheres of influence.