By Dadcorf Junior
The Indigenous Business Association of Malawi has advised the government to rope in people from the private sector into the executive board of Buy Malawi Campaign so as to maximize the availability of local products on the international markets.
In an interview with EM, president of Indigenous Business Association of Malawi, Mike Mlombwa said the country is still civilizations behind in opening up international markets for the citizenry’s produce.
“The issue lacking in Buy Malawi strategy is information blackout; people don’t know where to sell their goods on the international scene.” He said.
Mlombwa, however, made an assurance that his body is working hand-in-hand with the Ministry of Trade, Industry, and Tourism to ensure that most of the executive members of the strategy are from the private sector,” he revealed.
As a way of meeting their objective, Mlombwa further added that IBAM is trying to expand the Buy Malawi strategy to delete most people’s perception that the strategy is all about donning Malawian cloths.
“We know that people in the past thought that Buy Malawi is about wearing clothes, now we are trying to expand it to all spheres of entrepreneurial activities,” clarified he.
Bu Malawi strategy was launched in 2016 by the state president Peter Mutharika in a bid to persuade the locals into consuming locally manufactured products and services.
However, two years down later, the campaign is yet to bear any tangible fruits.