GLAMOROUS F.A.M FASHION SHOW LAUNCH BRINGS HOPE TO THE LOCAL FASHION INDUSTRY

By Malchus.

It was a glamourous event that many a Malawian who dared that chilly weather of that evening of 3rd June shall live to cherish.

Classic. Elegant. Glamourous. These are the adjectives that befit the gala that Fashion Aloud Malawi organized at Lilongwe’s Crossroads Hotel on the said date.

The event, dubbed F.A.M Fashion show 2017 brought together the who and who’s in the fashion designing industry in the country. Youthful and stylistic local fashion moguls in the likes of Roy View Designs, Che Mwamadi, Zakwathu Designs, Chiku Pearls, and other guests from South Africa graced the colorful night, parading their wares for all to admire.

As the runway was set by 7 PM local time, it was lights, camera, action as the room sparkled with exquisite models and flash lights from various cameras as the event lived up to its billing.

Watching the event, you could feel you were watching some western fashion TV channels as one after the other, models craftily cat-walked on the podium, displaying the handiworks of our men and women in the industry.

At the end of it all, faces from the audience and the designers glimmered with smiles of satisfaction. The event did not disappoint. And according to one of the organizers, Nohakera Mkandawire, who is also a model, F.A.M organized the event with the aim of maiming for corroborated effort in both the fashion industry and other interested stakeholders.

Nohakera Mkandawire

“We didn’t seek to make a once off splash on the public scene but to follow through with our goals of empowering those involved in the works that were displayed, of models, photographers (etc), creating a movement that shall go much further than the local fashion scene currently and make sure we create a self-sustaining entity that contributes to the economy of the country as a whole,” he said.

The theme of the event was Fashion that makes a difference. And the launch was only a step for the movement and he said there is more endeavors on their calendar such as Fashion Awards in the near future.

“This is just the beginning; there’ll be more events which shall definitely involve designers from other parts of the country and even outside” he challenged.

And even though the gala was dominated by Lilongwe-based fashion gurus, Mkandawire was optimistic, as the event goes, more (from other corners of Malawi) will also be participating.

“We’re very optimistic more fashion designers from other areas outside Lilongwe are going to be with us. It’s definitely going to be like that. And we’re also very hopeful of an increase in the turn out in our coming events,” says he.

He then assured the fashion die-hards that more goodies are to follow.

Below are some of the events as told by our photographs courtesy of Cine City.

F.A.M FASHION SHOW LAUNCH

F.A.M FASHION SHOW LAUNCH

F.A.M FASHION SHOW LAUNCH

F.A.M FASHION SHOW LAUNCH

F.A.M FASHION SHOW LAUNCH

F.A.M FASHION SHOW LAUNCH

F.A.M FASHION SHOW LAUNCH

F.A.M FASHION SHOW LAUNCH

F.A.M FASHION SHOW LAUNCH

F.A.M FASHION SHOW LAUNCH

F.A.M FASHION SHOW LAUNCH

F.A.M FASHION SHOW LAUNCH

F.A.M FASHION SHOW LAUNCH

F.A.M FASHION SHOW LAUNCH

F.A.M FASHION SHOW LAUNCH

F.A.M FASHION SHOW LAUNCH

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